Friday, August 3, 2012

Enhancing Creativity Scientifically

There's a new player on the block that is taking the brain strengthening world by storm. It's a fascinating company called Lumosity, made up a very bright people using algorithms and game science and creativity to show how people can improve their brain function. You've probably seen their ads on tv or in magazines or read about them in the newspapers.

I haven't yet indulged in the brain games that these young geniuses created to help us all grow, but I've read a lot about them, and one of the most interesting pieces of their puzzle is their take on creativity.

Here's a bit of what they say about their approach to enhancing creativity:

"Creativity can be difficult to define. Most people think of it as a spark, an energy tasked with breathing life into the world. According to conventional wisdom, this creative energy fuels art, humor and even scientific discovery.
Cognitive psychology, though, has a different perspective about creativity. Like many other researchers, those at Lumosity understand creativity to be the ability to solve novel problems – regardless of whether those problems are artistic, scientific or pragmatic. This creative problem-solving, in turn, requires flexible thinking. To create something new, we must first have the ability to see the world from a different perspective."
Fascinating, no? To read more about it, check this out.  


  1. Thanks for sharing this. I believe that creativity is problem solving. That's why women should... in theory... make better engineers and CEO's. With that dominant right brain, they have the ability to problem solve creatively. Seriously... we can see outside the box. Thanks for sharing this!

    1. I agree, Karlene. Why male CEOs vs. female--a complicated question. Maybe left-brain dominance is more akin to action?

  2. Intriguing! That sounds pretty interesting. I agree with Karlene's comment, too.

    1. I'm checking it out, Lydia, for my own brain function growth!