Friday, August 26, 2011

Writing a Pitch the Easy Way!

"Compliments of Robert Dugoni from the PNWA"

How many of us struggle with our pitch? More importantly, what do you say when someone asks, “What’s your book about?”

Robert Dugoni presented the easiest way on how to write a pitch, that I’ve ever heard.

Ask yourself these questions:

1.     Who is the protagonist?
2.     What is the protagonist?
3.     Where is the protagonist?
4.     What does the protagonist want?
5.     What stands in the protagonist’s way?

My answers:

Kathryn Jacobs was on a fast track in a career that she loved with the National Transportation Safety Board until her life took a different direction. Now, ten years later she lives with her husband, Captain Bill Jacobs, and their twin daughters in Seattle Washington.  

Haunted by her past, and yearning for the career she'd given up, Kathryn’s offered an opportunity of a lifetime—to return to the N.T.S.B. to investigate a series of airline accidents. Unfortunately, Bill has other plans. 

While her husband is campaigning for his airline pilots' union presidency, Kathryn secretly investigates the mystery of these unexplained crashes. And the only thing stopping her from discovering the truth is a trail of deception paved by her husband.

Willing to tell us what your book is about? Take a shot and answer the five easy questions. We would love to hear from you.

Enjoy the Journey!

~ Karlene


  1. Nice pitch!! I loved this when I heard Bob Dugoni at the PNWA conference, and I love seeing it here, Karlene. I'm going to have fun with it and play with my pitch today.

  2. This is excellent! Thank you so much for this Karlene. It will help many people, myself included!

  3. I love this! It boils it down to brass tacks. It's hard to imagine "pitch" and "easy" in the same sentence.

  4. Thanks Linda, yes... for all the little tips, this worked the best. Mine is a little expanded, but heck... never short on words. A potential problem?

  5. Thanks Heather. I hope it helps. I know that it helped me.

  6. Julie, that's actually pretty funny. Yes... pitch and easy normally don't go into the same sentence. lol. But, sometimes the most difficult things made simple can be easy.