"As publishers realize—or perhaps more accurately stated—embrace the fact that they must demonstrate to authors and retail partners that they are the best at connecting books with readers and driving demand, the question becomes how to do so. It is difficult for me to think of any other efforts publishers can employ that will yield the insights and long-lasting audience development of social media. Very Difficult."
Those are the concluding words of Peter McCarthy in an article (Five Reasons Social Media Will Always Sell More Books. . .) that he wrote that was published on Digital Book World's site July 31. McCarthy is a social media pro who used to work for Random House (Marketing Innovation) ad for Penguin Group, USA, Online (VP). He makes a strong case for social media as a book marketer's core. Here are the five reasons he lists:
This makes good sense to me, and makes me want to know more about how, exactly, to get my hands on this kind of data, or how to ask a publisher if they are doing this (and know from their answer if they are doing it well). Check out the bottom of the article—McCarthy is going to be making a presentation at DBR's upcoming conference in NYC. Could be interesting!